Meta AI on Instagram: What It Does, Why People Are Concerned & How to Manage It

Meta AI was launched on Instagram in April 2024. While many users found it helpful and innovative, others raised concerns. In today’s AI-driven world, its increasing presence can feel overwhelming. If you’ve wondered why Meta AI is on Instagram or how to turn it off, you’re not alone. Meta AI acts as a free assistant within Instagram. You can chat with it (@Meta AI), ask questions, generate AI images, and even use it to create stickers or edit visuals. It's designed to simplify content creation—especially for businesses and creators. Want to write a caption or generate hashtags? Meta AI can help. However, there are drawbacks. Some users report that Meta AI’s answers aren’t always accurate, AI images often miss the mark, and its presence can feel intrusive. What’s more concerning are the privacy implications. Meta AI learns from user inputs and collects some third-party data—raising questions about how much information it actually gathers. Currently, there’s no official way...