Amazing Pinterest Statistics Every Marketer Should Know

 

Pinterest is no longer just a platform for DIY projects or recipe ideas. It has evolved into one of the most powerful visual search engines for brands and creators. With over 480 million active users worldwide, Pinterest offers a unique opportunity to reach audiences who are actively looking for inspiration, products, and solutions. These amazing Pinterest statistics reveal why marketers and businesses should not overlook this platform.

One striking fact is that 85% of weekly users turn to Pinterest when starting a new project. Whether it’s redecorating a home, planning a trip, or shopping for fashion, users come with high intent. This makes Pinterest different from most social platforms, where people scroll for entertainment rather than to make purchasing decisions. Even more impressive, nearly 80% of Pinterest users say they have discovered a new brand or product on the app.

For businesses, this means your pins are more than just images. They act as entry points for new customers. Rich Pins and shoppable product tags can transform inspiration into direct sales, making Pinterest a high-ROI platform for e-commerce. Another fascinating statistic is that 97% of top searches on Pinterest are unbranded. This levels the playing field for smaller businesses, allowing them to compete with major brands by creating high-quality, visually appealing content.



At Indzu Social, we help brands take advantage of these opportunities by combining AI-powered design with smart scheduling. By tapping into these amazing Pinterest statistics, you can better align your marketing strategy, create content that resonates with search trends, and drive measurable growth.

If your business is not yet using Pinterest as part of its social strategy, now is the time to start. The numbers speak for themselves, and the potential is simply too big to ignore.

 

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