Pinterest Demographics: What You Need to Know
Pinterest is more than a hub for creativity—it’s the world’s
15th largest social platform and the top visual search engine. With over 537
million monthly active users, the U.S. leads with nearly 90 million, followed
by Brazil and Mexico. Women make up about 70% of the audience, though Gen-Z and
men are growing fast. Users spend nearly two hours monthly, mostly to plan
purchases, with 93% using it before buying. Ads perform well too, offering
higher ROI at lower costs. At Indzu Social, we help brands tap into Pinterest
demographics to boost engagement, sales, and long-term growth.
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