Pinterest Demographics: What You Need to Know

 

Pinterest is more than a hub for creativity—it’s the world’s 15th largest social platform and the top visual search engine. With over 537 million monthly active users, the U.S. leads with nearly 90 million, followed by Brazil and Mexico. Women make up about 70% of the audience, though Gen-Z and men are growing fast. Users spend nearly two hours monthly, mostly to plan purchases, with 93% using it before buying. Ads perform well too, offering higher ROI at lower costs. At Indzu Social, we help brands tap into Pinterest demographics to boost engagement, sales, and long-term growth.

 


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