Social Media Statistics: What Matters in 2025 | Indzu Social

 Social media began as a way to connect, but today it shapes how we learn, earn, shop, and create. Here are the social media statistics you can act on. In the U.S., adoption grew from 7% in 2005 to 72.5% in 2025. Globally, 5.52 billion people use the internet and 95% of them use social platforms, mostly on mobile. Facebook, YouTube, Instagram, TikTok, LinkedIn, and Pinterest dominate, with Facebook still the largest by monthly users. The 20 to 29 age group is the most active, but usage is balanced by gender overall. Top reasons to log in: staying in touch, entertainment, news, inspiration, shopping, and professional learning. Average users hold multiple accounts. Short-form video drives engagement while long-form builds trust. For brands, Indzu Social turns these social media statistics into clear plans: smarter content, better targeting, and measurable growth.

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