Best Time to Post on Instagram on Friday
Want to know the best time to post on Instagram on Friday ? Indzu Social analyzed recent posts, including Zomato’s viral Friday campaign featuring Jasprit, which gained over 857K likes and 1,600+ comments by September 2025. The post went live around 11:30 AM , proving that the 11 AM–1 PM Friday window delivers exceptional engagement. Why does Friday work so well? It’s the psychological shift — people wrapping up their week, mentally clocking out, and scrolling through Instagram for weekend inspiration. From food to fashion, users crave light, feel-good content. Fridays bridge work mode and weekend mode, making it perfect for high engagement. At Indzu Social, we found more success stories confirming Friday’s magic: A personal trainer in Miami switched from 6 AM to 2:30 PM Friday posts and saw 300% more shares . A lifestyle creator in LA posted a fun “Friday night outfit fails” reel at 8:15 PM — it went viral because followers were...